A large number of cosmetics containing "acid" are entering the daily skin care market from the field of professional medical beauty. There are more and more types of cosmetics containing "acid" on the market, which directly drives the popularity of some acid ingredients to soar.
According to the "New Insights into the Mid-Effect Skin Care Market in 2023" released by Beauty Practice Big Data, acid ingredients in the active ingredient group will grow very rapidly in 2022. Among them, ferulic acid has become the fastest growing ingredient in the first half of the year due to its strong efficacy and safety. The fastest active ingredient.
Cosmetics observation found that the fast-expanding ferulic acid is also favored by many big brands, such as L'Oréal Paris, Lancôme, etc., have launched products focusing on ferulic acid ingredients, and related products have quickly become popular.
International brands strongly recommend that ferulic acid can alleviate the "star ingredient hunger and thirst syndrome"?
"Ferrulic acid is another star of natural plant-derived ingredients in the field of cosmetics." According to Binghan, a well-known Chinese skin care expert and founder of Binghan Skin Care Laboratory, the cosmetics market is currently hungry for star ingredients, and ferulic acid is a star ingredient. Acid has the potential to become the new star ingredient.
The popularity of ferulic acid on the brand side also confirms Binghan's prediction. According to an incomplete review of cosmetics observations, currently, from international brands to local brands, many have launched related products using ferulic acid, and some even use ferulic acid as the core ingredient. Among them, international brands are the most representative. For example, L'Oréal Paris has successively launched freeze-dried ampoules for small milk tablets and whitening essence bottles, etc., which focus on ferulic acid. Kiehl's, The Ordinary and Dr.Dennis Gross have even included ferulic acid in their product names, launching ferulic acid antioxidant essence water, resveratrol + ferulic acid essence and ferulic acid retinol essence respectively. .
In addition, there are also domestic brands such as Runbaiyan, Kuadi, and Lifespan, which have added ferulic acid to related products. Among them, the Lifelong Research Niacinamide Whitening Essence has been sold in its official Pinduoduo flagship store for 22,000 pieces.
Driven by these brands, the popularity of ferulic acid has increased rapidly, and more and more companies have entered the market. Big data from Beauty Practice shows that among the currently registered valid products, 917 brands use ferulic acid, 434 factories use this ingredient, and 1,729 products contain this ingredient.
On Xiaohongshu, a search using the keyword "ferulic acid" yielded more than 10,000 related notes. Ingredients parties are vying to recommend ferulic acid, mainly focusing on comprehensive functions, safety, and biodegradability, making it a potential "Internet celebrity ingredient". Zhang Taijun, R&D director of Tsuen Chi Skin Beauty Biotechnology Research Institute, believes that the new ingredient party is no longer limited to looking at the ingredients themselves, but will also look at the ingredients based on their mechanisms and sources. Ferulic acid is popular precisely because it caters to the needs of the new ingredient party.
