The "Report on Women's Beauty and Skin Care Consumption in China's First- and Second-Tier Cities" released by Ipsos also shows that anti-aging is the product effect that consumers most want to invest in. 45% of female respondents said they will increase their investment in anti-aging products in the next year. investment. Among them, the post-90s generation has a large number of users of anti-aging skin care products, accounting for more than 15%, and the trend is rising; the post-00s generation, who have just entered their 20s, are also increasing their awareness of anti-aging.
In recent years, as cosmetics with multiple ingredients such as Bose, hyaluronic acid, retinol, and peptides have successively entered the stage of history, consumers have always been interested in anti-aging skin care products that are gentler, safer, more effective, and have better skin feel. Great expectations.
Among them, Bose, retinol and peptides are known as the three anti-aging ingredients. Blue copper peptide is one of the peptides and has more effects than any peptide used in today's cosmetic practice. Scientific supporting data. Data show that blue copper peptide is gentle and friendly to the skin and has obvious anti-aging effects.
However, at present, most of the products on the market are low-viscosity aqueous products with very few emulsion-like essences, and the product formula systems and textures are relatively similar, with only the blue copper peptide content being different. The product innovation is not enough, and the efficacy research is not deep enough. comprehensive.
Therefore, it is more difficult to produce a blue copper peptide essence that meets the requirements of superior skin feel, high stability, and high efficacy. Once the application bottleneck is broken, it means that the mild and friendly blue copper peptide has the opportunity to lead cosmetics into the anti-aging field. Decline in the new era.
"When thinking about how to provide anti-aging solutions for fragile skin, blue copper peptides have entered the field of vision of OGP researchers." OGP brand product director Youyou said at the first international blue copper peptide cosmetics innovation summit held recently.
On July 20, Chinese anti-aging brand OGP announced in Hangzhou that it had broken through the technical bottleneck of formulating blue copper peptide ingredients, and simultaneously released OGP blue copper peptide mask, dual-empowering essence water, revitalizing repair cream, and revitalizing Four products of plumping serum. It is reported that OGP Time Skin is a brand of Yige Group, which belongs to the same group as Huaxizi.
Although it has been nearly 50 years since blue copper peptide was discovered in 1973, the application of blue copper peptide in the cosmetics field has been tepid due to its easy deactivation and poor compatibility, which makes the formulation difficult.
In this regard, OGP R&D Director Tianqi said: "The scientific research team carried out formula innovation around the application of blue copper peptide in terms of preservation, penetration, and synergy, and created a blue crystal peptide anti-aging system, successfully leading the way in the development of blue copper peptide. Cosmetic Application Trends."
According to Tianqi, OGP products using the blue crystal peptide system have shown good efficacy in human efficacy tests. Taking the blue copper peptide revitalizing and plumping essence as an example, the test results of this product on the faces of 33 subjects showed that , in 28 days, the wrinkle area at the corners of the subjects' eyes was reduced by 13.9%, and the skin elasticity was increased by 4.67%, showing anti-wrinkle and firming effects; the skin erythema coefficient was reduced by 14.13%, showing a soothing effect, and the transepidermal water loss of the stratum corneum was reduced by 30.94%. %, showing the effect of barrier repair.
In addition, OGP also cooperates with domestic authoritative research institutions to conduct basic research and development and applied basic research. Cooperate with the Institute of Medicinal Plants of the Chinese Academy of Medical Sciences to conduct comprehensive and in-depth research on the development of skin anti-aging ingredients; jointly establish the "Chinese Women's Skin Health and Precision Skin Care Joint Laboratory" with Beijing Technology and Business University to study Chinese women of different ages and skin types. Mechanism of female skin aging; cooperate with the School of Aeronautics and Astronautics of Zhejiang University to study the mechanism of essence introduction into the skin and the principle of anti-aging efficacy, providing theoretical support and experimental verification for fluids, solids, and biomechanics involved in the research and development of home beauty equipment.
"Through scientific research and innovation, local companies have the opportunity to create a star anti-aging ingredient comparable to Bose. This is also the direction that researchers have been working hard for decades. And R&D is the cornerstone of brand accumulation. Chinese cosmetics can only focus on basic research. , can we rapidly move towards high-end products," said Li Huiliang, chief scientist of Yige Group.
