Get up early in the morning and make a cup of warm water with turmeric powder, drink yogurt and add a spoonful of acai berry powder, and after working out, mix kale powder with avocado to replenish energy... In this generation of healthy young people, a thermos cup of wolfberry is no longer enough, and they have begun a "new diet therapy."
This type of food is very popular in overseas fitness circles and is also known as "super food". Now it is popular. turmeric powder, beetroot powder, ashwagandha powder, camu camu powder and other new health products, increased by more than 130% year-on-year.
"Superfoods" were first popular in Europe and the United States, similar to China's dietary supplement culture. They generally refer to plant-derived foods that are high in fiber, high in protein, low in calories and have antioxidant effects. It is currently creating a craze in social media and health and beauty circles.
"Nowadays, life is fast-paced, and young people don't have time to spend 5 hours simmering a can of soup, but superfood powder is convenient and can be eaten in many ways. It can be paired with cereals, yogurt, and salads, and it looks great when taking photos and sharing it." Superfood powder are more popular.
For example, the Belgian superfood brand Purasana is a hit on social media. with turmeric powder and beetroot powder being the best sellers.
Henry, the head of Purasana, said that he and his colleagues will explore farms around the world and process these freshly picked ingredients into a form that is easy to transport and eat. "The processing technology of each product is different. For example, acai berries grow on very tall trees and need to be picked manually. Because their antioxidant and anti-freedom genes are very active, they must be freeze-dried within 24 hours of picking. , retaining freshness to the greatest extent possible.”
The strong demand among young people for healthy food has more to accelerate their entry through cross-border e-commerce.
