Affected by the past three years, more and more people have begun to pay high attention to health, the national health needs from "not easy to get sick" to comprehensive health, and more and more people have begun to pay attention to daily nutrition supplement.
Recently, Athletic Greens (AG), a high-end Nutrition brand in the United States, published an article entitled "Foundational Nutrition: Implications for Human Health (Implications of Basal Nutrition for Human Health) are being discussed in China. In the report, the brand proposed a new nutritional model called "Foundational Nutrition."
According to the data [1], Nutrients is an international peer-reviewed open access journal focusing on medical nutrition. At present, it has been included in several authoritative databases, such as Scopus and SCIE, and is one of the journals publishing the most nutrition-related studies, with wide influence and convincing force. What is "basal nutrition"? What are the implications for human health and the development of the dietary supplement industry? Here, let's take a look.
The need to promote nutritional cognition and upgrade human nutrition has always been a complex and multi-faceted topic. According to the Dietary Guidelines for Chinese Residents, the average adult should consume at least 12 kinds of food per day and more than 25 kinds per week. This is the basic nutrition needed by the human body, and the supplement of basic nutrition can meet the normal growth and development of the human body, immunity and basic physiological functions. However, according to the data in the Scientific Research Report on the Dietary Guidelines for Chinese Residents (2021), Chinese residents still lack calcium, zinc, vitamin A, B vitamins, vitamin D, dietary fiber and other nutrients. The report also pointed out that although the nutritional status of Chinese residents has improved significantly in recent years, the problem of unbalanced diet has become a major risk factor for chronic diseases. Due to the influence of daily eating habits and taste preferences, many people are unable to fully obtain the basic nutrition required by the body through three meals a day, and need to rely on additional nutritional supplements and other products, which has laid the foundation for the development of China's nutritional supplement industry. With the strengthening of people's attention to health and health concept, China's dietary supplement market is ushering in rapid expansion. According to the "2023-2029 China dietary supplement industry market Panorama survey and Future Prospects Report" released by Zhiyan Consulting, in recent years, the output value of the domestic dietary supplement industry has grown rapidly, from 111.058 billion yuan in 2014 to 234.532 billion yuan in 2022. The market size of China's dietary supplement industry increased from 109.48 billion yuan in 2014 to 245.614 billion yuan in 2022, with a compound annual growth rate of 10.63%.
Not only that, the epidemic prevention in the past three years has also accelerated the deepening of Chinese people's awareness of health. The general public, especially young people, have not only stopped at "not getting sick", but are paying more and more attention to "how to improve sub-health", hoping to improve their health status and improve their quality of life. More and more people are taking dietary supplements for "health preservation" and "improvement of physical condition". In 2023, the "Post-90s Health Preservation Report" released by Sutu Research Institute shows that nearly 70% of the post-90s respondents have the habit of using health care products. The habit of dietary supplements.” Correspondingly, consumers’ expectations for nutritional supplements have evolved from the initial single-based needs such as calcium supplementation and vitamin supplementation to meet systemic maintenance needs and improve immunity. level of complex needs.
